Tag: axiology of advertising

Arkadiusz Dudziak – Socio-cultural Changes as an Objective in Audiovisual Social Advertising. Anthropological and Axiological Aspects of Persuasive Strategies

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Abstract: The paper discusses the issue of changes understood as strategic objectives of advertising communication processes in social campaigns. The research problem concerns intentions in management of a message that is communicated in audiovisual advertising manifested in seeking to initiate…

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